Brand Experience Coordinator
Summary
| Title: | Brand Experience Coordinator |
|---|---|
| ID: | 1428 |
| Department: | Marketing |
| Location: | Goshen IN |
| Company: | Keystone RV, Dutchmen RV, Crossroads RV |
Description
Brand Experience Coordinator
Keystone RV is seeking a highly motivated and versatile Brand Experience Coordinator to support the Director of External Relations in delivering an exceptional owner, dealer, and community experience. This role is ideal for a hands-on marketer who thrives in dynamic environments, enjoys cross-functional collaboration, and is passionate about connecting customers, dealers, and partners to the Keystone RV brand.
The Brand Experience Coordinator will provide strategic and operational support across public relations, owner engagement, community management, events, dealer communications, influencer programs, and partnership initiatives.
Key Responsibilities
- Support customer experience initiatives across owner communications, forums, and community platforms.
- Assist with public relations activities, media outreach, and press content creation.
- Manage community engagement across social platforms, owner groups, and forums.
- Help plan, coordinate, and execute trade shows, rallies, and other owner and dealer events.
- Support dealer relations through newsletters, marketing toolkits, and program communications.
- Assist in creating owner-focused content for website, email campaigns, and newsletters.
- Provide budget tracking and expense reporting for events, campaigns, and community programs.
- Support marketing campaigns with project coordination, timeline management, and cross-functional collaboration.
- Assist with influencer and ambassador programs, including content planning, reporting, and partnership coordination.
- Provide administrative and operational support for contract negotiations and partnership agreements.
- Collaborate with internal teams across Marketing, Sales, Product, and Customer Service to ensure alignment and execution of external initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2–5 years of experience in marketing, communications, PR, or external relations.
- Strong written, verbal, and interpersonal communication skills.
- Highly organized, capable of managing multiple projects, events, and campaigns simultaneously.
- Experience with social media management, content creation, events, and community engagement.
- Familiarity with influencer programs, contract coordination, and partnership agreements a plus.
- Proficiency with Microsoft Office, project management tools, and digital marketing platforms.
- Willingness to travel for events, dealer visits, and community engagements.
What We Offer
- Competitive salary and benefits package.
- Exposure to a wide range of marketing, PR, and community engagement initiatives.
- Opportunities to attend trade shows, rallies, and outdoor lifestyle events.
- A collaborative and adventurous company culture that values creativity, community, and connection.

